With the holiday season looming ahead, most companies start thinking of gift ideas for their clientele and staff. While some like to stick to their standardized items with better designs, others look for a new idea altogether. Whatever the choice is, one thing that should be kept in mind is that they should follow the right protocol for corporate gifting.

There are various malls, specialized gifting shops and online stores such as Concept Plus that can cater to your needs, provided you know what is appropriate and what will get you the right kind of appreciation and recall. The following pointers should be able to help you to make the right choices for your corporate gifts this year:

The Type of Gift

Certain companies have restrictions on the kind of gifts their employees might receive. It is best to either ask the clients about any such limitation or consult your HR services for pointers. The gift should be a practical and useful item. Though humor to some extent is acceptable, it must not go overboard.  The gift should also be neutral in nature i.e. it should not connote a private agenda of any kind between you and the client.

The Cost of the Gift

This has to be the most crucial part of your decision. Your gift must not be so inexpensive that it gives the impression of being inferior, nor should it be so expensive that it becomes lavish. You must find a price range that would be acceptable for your clientele and would also retain your good impression with them. You would not want to be embarrassed about your gift either way.

The Presentation of the Gift

Though you would want your client to know and remember that you have sent the gift for him, you should ensure that it does not appear to be a blatant advertisement. Presenting your logo discreetly on the gift is important. Packaging of the gift is a completely different story. It should be special enough to make your client feel privileged.

Be Generous

While it is right to send the gifts to the key members of an organization, you should also consider the main workforce behind the scenes and share the joy with them as well. Send enough quantity of shareable gift items such as sweets or chocolates so that everyone gets a chance to feel valued.

Be Fair 

When giving out gifts for your staff, do not discriminate by department or status. If you are into giving a festive bonus based on salaries, make sure to keep such amounts private. Publicly, let everyone receive the same items as a gift.

The purpose of the gift is not to show that you can give a gift but to show your appreciation and gratitude to those who offer you their support, either as clients or your staff. The gratitude should shine through your attitude and make others happy.